At LikWeb, we look at your brand’s entire ecosystem in order to create a digital strategy. This means getting a deep understanding of your business goals, how your site or app will serve your business, and what it will need to do for you. We want to understand how the experience we’re creating will fit into your existing workflows, collaborating with you to digitize those workflows where necessary.
It’s also important for us to really get to know your competitors. We want to understand who’s out there, how they set customer expectations, and where there may be opportunities to differentiate your brand or outperform the competition.
Most important of all, we go deep into the data to discover the behavior, motivations, and needs of your audience. This involves qualitative and quantitative research, surveys, and interviews – any information we can lay our hands on.